Case Studies

Jenna’s Conscious Eating Journey

Seeing Through Fast Food Ads


Before

Jenna worked in marketing and often fell for the enticing ads of fast food chains. She didn’t think much about the impact of her diet on her health until she stumbled upon Behind the Bite.


After

Jenna was fascinated by the behind-the-scenes stories exposing how food was manipulated in advertisements. Inspired by this, she decided to limit her fast food intake and started using the site’s “Food Tricks” section to be more conscious of marketing tactics. She also tried new healthy recipes from the site and found them easy to prepare after long workdays.


Impact

Jenna now approaches food more mindfully, recognizing the power of advertising and making more informed choices. She feels more energized and less prone to the quick-fix meals that once dominated her diet.